Why SMS and Email Order Updates Fail in the Gulf
A customer in Riyadh places an order on your Salla store, pays, and then... silence. No confirmation she can see, no shipping update, no delivery note. So she does what every Gulf shopper does: she opens WhatsApp and messages your store, "وين طلبي؟". Multiply that by every order you take, and a huge slice of your day is spent typing the same status replies by hand.
The reason this happens is simple: SMS and email are not where Gulf customers actually live. Email order receipts land in a promotions tab nobody opens. SMS is associated with spam and OTP codes, often skimmed and deleted. Meanwhile WhatsApp is the default messaging app of the region — and messages there get an open rate north of 98%, usually read within minutes.
So you have a mismatch. You are sending the most important updates of the entire purchase — "we got your order", "it shipped", "it is out for delivery" — through the two channels customers ignore, while the channel they read every few minutes sits unused. That gap is exactly what produces anxious customers, repetitive "where is my order" messages, and avoidable refund requests.
Thikaa closes the gap by connecting to your Salla store and sending every order update automatically on WhatsApp (and email as a backup), in bilingual Arabic/English templates. This guide shows you exactly what gets sent, and how to set it up step by step — with no code.
What Thikaa Auto-Sends for a Salla Store
Once your Salla store is connected, Thikaa listens to your order events and fires an automatic WhatsApp and email message at each stage of the journey. Every template is bilingual, so each customer gets it in their own language:
Order Created
The instant an order is placed on Salla, the customer gets a WhatsApp confirmation with the order number and a summary — reassurance that the payment went through and the order is in your hands.
Order Confirmed
When you confirm or accept the order, a follow-up message tells the customer it is being prepared, setting clear expectations from the very first hour.
Order Shipped
The moment the order is marked shipped, a WhatsApp and email update goes out with the expected delivery window — this single message removes the majority of "where is my order" tickets.
Out for Delivery
When the order is out for delivery, the customer gets a heads-up so they are ready to receive it, which reduces failed delivery attempts and re-delivery costs.
Order Delivered
On delivery, a closing message confirms arrival and is the perfect moment to thank the customer and invite a review or repeat purchase.
Refunded / Cancelled
If an order is refunded or cancelled, the customer is notified immediately — preventing confusion, repeat messages, and disputes, and keeping the experience professional.
Step-by-Step: Set Up WhatsApp Order Notifications
The whole setup is done from your browser and your phone. There is no code and no developer involved. Most Salla merchants are sending live notifications the same day.
Step 1 — Install Thikaa from the Salla App Store
Open the Thikaa app page on the Salla App Store and tap install. It uses Salla's one-click OAuth, so you simply approve the connection from inside your Salla dashboard. No API keys to copy, no technical setup.
Step 2 — Let Your Orders Sync Automatically
The moment you approve, Thikaa connects to your store and your orders, customers, and order statuses sync automatically. New orders and every status change from then on flow into Thikaa in real time — this is what triggers each notification.
Step 3 — Connect Your WhatsApp Number
Link the WhatsApp number your customers already know. Choose WhatsApp Cloud API for an official verified line, or connect a direct number. This is the channel your order notifications will be sent from.
Step 4 — Choose Your Templates, Number, and Recipients
For each event — order created, confirmed, shipped, out for delivery, delivered, refunded, new signup — pick the bilingual Arabic/English template, set the sending number, and choose the recipient list: the customer, your team, or both. Toggle on only the events you want.
Step 5 — Notifications Fire Automatically
That is it. From now on, every time an order changes status on Salla, the matching WhatsApp (and email) message is sent automatically, in the customer's language, with no manual work from you or your team.
Step 6 — Manage Everything From the ThikaaBot App
Download the ThikaaBot app on iOS or Android to watch notifications go out, review orders, reply to any customer who responds, and adjust templates or recipients from anywhere.
Turn On Order Notifications in One Click
Install Thikaa from the Salla App Store and your orders sync automatically. Pick your templates, connect WhatsApp, and your customers start getting instant order updates — no code, no developer.
Install on SallaSample WhatsApp Message Templates
Here is what your Salla customers actually receive on WhatsApp. The wording is fully editable — these are realistic examples of the bilingual templates that ship by default:
مرحباً أحمد 👋 تم استلام طلبك رقم #2048 بنجاح ✅ جارٍ تجهيزه الآن وسنبلغك فور شحنه. شكراً لثقتك بمتجرنا 🌟
تم شحن طلبك رقم #2048 🚚 وسيصلك خلال ٢-٣ أيام عمل. يمكنك متابعة حالة الطلب في أي وقت بالرد على هذه الرسالة.
طلبك رقم #2048 خرج للتوصيل اليوم 📦 يرجى التأكد من توفرك لاستلامه. شكراً لك!
تم توصيل طلبك رقم #2048 بنجاح 🎉 نتمنى أن ينال إعجابك! يسعدنا تقييمك، ونتطلع لخدمتك مرة أخرى 💜
بخصوص طلبك رقم #2048، تم استرجاع المبلغ بنجاح 💳 وسيظهر في حسابك خلال أيام قليلة حسب البنك. نعتذر عن أي إزعاج، ونحن هنا لأي استفسار.
Because every template is bilingual, an Arabic-speaking customer receives the Arabic version and an English-speaking customer receives the English one — automatically, with no extra setup. You control the exact wording, emojis, and tone during setup.
The Business Benefits
Automatic order notifications are not just a nicety — they move real numbers for a Salla store:
- Fewer "where is my order?" tickets — proactive shipping and delivery updates remove the single biggest reason customers message you, freeing your team for real sales conversations.
- More repeat buyers — a smooth, communicative post-purchase experience is what turns a one-time buyer into a returning customer, and the delivery message is the perfect moment to invite the next order.
- More trust and fewer disputes — instant refund and cancellation notices prevent confusion and chargebacks, and keep your store looking professional.
- Less manual work — no more copy-pasting tracking numbers into WhatsApp one order at a time; the whole flow runs itself while you focus on growing the store.
- Higher open rates — at 98%+ open on WhatsApp versus a fraction of that on email, your most important messages are actually read.
Manage It From the Mobile App
You do not need to sit at a desk to run any of this. The ThikaaBot mobile app puts your Salla notification flow in your pocket:
- See notifications go out — watch order updates being sent in real time across all your channels in one inbox.
- Reply when customers respond — if a customer replies to a shipping or delivery message, you (or the AI agent) can answer instantly from the app.
- Order visibility — new Salla orders and status changes surface in the app so you always know what is moving.
- Adjust templates and recipients — tweak the wording, toggle events on or off, and change who receives each message from your phone.
- Push notifications — get alerted when a customer needs a human, so you never miss a high-value buyer.
Download it on iOS or Android and run your Salla notifications from anywhere.
Frequently Asked Questions
Conclusion: Every Salla Order, Communicated Automatically
Every Salla store already takes orders. The difference between a store customers trust and one they chase is whether each step — received, shipped, out for delivery, delivered — is communicated clearly, on the channel customers actually read.
Connecting your Salla store to Thikaa makes that automatic. One-click install, orders that sync on their own, and bilingual WhatsApp notifications that fire on every event with a 98% open rate. Fewer support tickets, more repeat buyers, and no more manual status messages.
You can be live the same day. Install Thikaa from the Salla App Store, connect your WhatsApp number, pick your templates, and let your store keep every customer informed for you.
Give Every Salla Customer a Real-Time Order Experience
Join Saudi and Gulf merchants using Thikaa to send automatic bilingual WhatsApp order notifications, cut "where is my order" tickets, and win repeat buyers. Setup takes minutes.
Start Free Trial